Fairfield, NJ & Montreal, QC – July 8, 2024 –Live Work Learn Play, a renowned international expert in large-scale community development, and Technogym, a global leader in wellness and fitness, are pleased to announce an innovative strategic partnership to develop and activate healthy communities and thriving placemaking projects across North America. Live Work Learn Play’s dedication to conceiving, planning, and delivering healthy complete communities and vibrant mixed-use real estate projects aligns seamlessly with Technogym’s mission to promote comprehensive health and well-being.

The partnership aims to broaden access to and integrate best-in-class Technogym fitness, health and wellness equipment and technology within Live Work Learn Play’s communities, projects and relationships across North America. This will be achieved by leveraging Technogym’s unique wellness ecosystem to enable physical, mental, and social well-being throughout all stages of community development and operations, helping people lead longer, better, and healthier lives.

“We are thrilled to embark on this journey with Technogym to deliver and cultivate comprehensive and complete mixed-use health and wellness communities across North America,” said Max Reim, Chief Executive Officer, Co-Managing Partner & Founding Principal of Live Work Learn Play. “Technogym’s reputation as a global leader in fitness and wellness resonates deeply with our ethos and is 100% aligned with our mission at Live Work Learn Play. We have always recognized that our iconic projects must foster enduring community well-being for generations. This North America-wide collaboration empowers us to continue elevating, differentiating, and catalyzing our communities.”

Technogym is a global leader and brand in fitness, sport and health with a global presence in over 120 countries, including extensive presence in the United States, Canada, and Mexico. Every day over 70 million people train with Technogym all over the world. Live Work Learn Play specializes in fully integrated mixed-use wellness-based real estate and placemaking projects that incorporate a mix of housing, healthcare, education, sports and recreation, nutrition, life sciences, hotel and hospitality, arts and culture, and immersive retail and food & beverage experiences, with diversified economies and a range of employment opportunities.

« We are excited to collaborate with Live Work Learn Play and their stakeholders to deliver comprehensive, immersive and enduring wellness-focused communities and real estate projects throughout North America, » said Fabrizio Catania, Managing Director for Technogym. « This strategic partnership underscores Technogym’s dedication to increasing human performance and enhancing people’s lives through regular physical exercise, which perfectly aligns with Live Work Learn Play’s vision and mission. Together, we have a unique opportunity to expand our impact and deliver healthier, more vibrant communities, projects, and places.”