LWLP’s specialty deal-making efforts are designed to identify and attract the unique anchor uses, businesses, operations, institutions and facilities that form critical parts of the development vision, are key drivers of visitation, experience and lifestyle, and help create a project’s identity and grow its economy. This includes identifying, attracting, galvanizing and structuring partnerships with and for unique anchor businesses, education and health care institutions, arts and cultural institutions, sports and recreation facilities, other community-serving anchors, and more.
Targeted Leasing and Casting (TLC™) is a proven LWLP branded process for the successful identification and attraction of long-term business partnerships to the centres of commercial activity of projects and communities (i.e. the commercial “heart”).
Depending on the context, these “hearts” come in many forms: From a mixed-use downtown or main street, to a market, mall, life-style centre or otherwise (or some combination thereof). But whatever the form, the businesses that populate these environments are essential to creating an authentic identity and economy of a place. TLC™ is a unique deal-making process for securing unique retailers, restauranteurs, entertainment businesses, conveniences and other services and has helped shape the long-term financial and experiential blueprints for large-scale mixed-use projects, neighborhoods and districts throughout North America, the Caribbean and Europe. Our TLC™ approach is in sharp contrast to conventional approaches to space marketing and leasing.
LWLP also activates its projects by employing its Community Drivers and Animation (CDA™) methodology. This approach includes planning, funding, and implementing local activities, events, pop-up retail and hospitality businesses, festivals and rituals, even prior to and during development, and growing them over the long-term. CDA™ is designed to stimulate an economy and community life, even during the early years of a project, or during and after the redevelopment of a city, town, or neighborhood, and helps ensure the long-term health and vibrancy of the mixed-use heart of a community.