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About This Project

Poplar Regional Health & Wellness Village

Location: Collingwood, Ontario


The Poplar Regional Health & Wellness Village is nestled on 130 acres within the Town of Collingwood, in the heart of Simcoe County and the southern Georgian Bay area, 90 minutes north of Toronto. Transforming a long-vacant industrially zoned greenfield site, the Poplar Regional Health & Wellness Village will become a world-class regional complete mixed-use community centered around health, wellness, recreation, research and medical innovations, and environmental sustainability.


Live Work Learn Play was engaged by DPML in June of 2021 as the integrated master development team charged with leading the transformation of the site. LWLP began by conceiving a compelling vision, market positioning, program, and conceptual master plan for the Poplar Village. LWLP then led an extensive community and political engagement process with local, regional, and provincial stakeholders to garner widespread project support. This culminated in an expedited provincial zoning order converting the lands from industrial to mixed-use  with substantial height and density allowances that enable the project’s realization, while unlocking significant land and development value. LWLP also secured a Memorandum of Understanding with Collingwood General and Marine Hospital facilitating its future relocation and expansion to the Poplar Village to anchor the Project.


Today, LWLP continues to actively lead, direct and manage the Poplar Regional Health & Wellness Village development with DPML.


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