Downtown Revitalization & Urban Projects
downtown, ontario, toronto, waterfront
About This Project

The Waterfront Toronto BIA

Location: Toronto, Ontario


The Waterfront Business Improvement Area (WBIA), is the voice of the Waterfront’s business community. Toronto’s WBIA is a community-driven organization dedicated to promoting and enhancing the economic and cultural vitality of the Waterfront area. The WBIA welcomes 17 million visitors annually with a service area population of over 60,000. Unlike most Toronto BIAs, the WBIA is both a full-service residential area and a tourist destination. Through marketing and promotion, special events, streetscape enhancement, strategic planning and advocacy initiatives, the WBIA continues to secure its position as one of Toronto’s premier destinations.


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For LWLP’s Strategic Framework & Tactical Plan, visit: