CF Marché des Promenades is a bustling gourmet destination where visitors, food producers and culinary artisans come together. A unique celebration of Quebec’s terroir and heritage, featuring the best that Montreal, the Montérégie, the Eastern Townships and the greater province have to offer. The market has become a lively place to eat and shop, but also to socialize and connect with others all year-round.
KEY PROJECT STATS
130,000 sq. ft. dedicated to the CF Marché des Promenades, including restaurants, boutiques, kiosks, artisans and producers
$178M invested. in the redevelopment of CF Promenades St-Bruno over 5 years, including $70M for CF Marché des Promenades
22,000 sq. ft. allocated to the exterior plaza, where exciting activities take place all year long
40+ merchants, unique and diverse, local and regional food businesses from across Québec
For more than 10 years, LWLP worked with Cadillac Fairview on its successful efforts to revitalize CF Promenades Saint-Bruno, the largest super-regional mall on Montreal’s South Shore and located in a commercial environment with over 2 million sq. ft. of space. A major component of this revitalization was the development of CF Marché des Promenades – the repurposing of over 130,000 sq. ft. of vacant space that formerly housed traditional commercial anchors for the mall. The goal was to create an innovative project that would complement, enhance and diversify the customer experience, drive new visitation to the mall, increase customer spending, and secure the overall long-term performance and value of this commercial asset for Cadillac Fairview.
LWLP contributed to every stage of the project’s realization, beginning with the initial market studies, strategy development, envisioning and positioning, through to financial analysis, planning, design, programming and implementation. Working as an integrated part of Cadillac Fairview’s development team, LWLP was responsible, through our Targeted Leasing and Casting (TLC™) process, for identifying and attracting “best-in-class” businesses from across Quebec to curate an unprecedented and dynamic community of over 40 food-related operators under one roof.
The pandemic had a significant impact across the retail and food industries, and on small businesses in particular, creating one of the most challenging retail leasing environments in a generation. Despite this, Cadillac Fairview and LWLP delivered on all aspects of development and leasing for a successful opening of Marché des Promenades to the public in August of 2021.
Source: Cadillac Fairview
EN: Cadillac Fairview unveils CF Marché des Promenades, a new gastronomic destination to the South Shore Community